Youngsoon is a designer who turns complex ideas into clear digital experiences. Working across websites, products, and brands.
The original plan was a 1:1 rebuild, but I reframed the real problem as the company's long-term dependency on external developers, and proposed a modular, block-based system instead. By defining reusable blocks, internal teams could assemble most content pages themselves, cutting the number of pages that needed a developer from 30 to 10. The system lowered development costs and is now being extended to Chinese and Thai markets.
Full case study→
It started from a personal question: why life still feels uncertain in your 30s. I researched how people across ages experience crisis, and reframed it as a continuous "Whole-Life Crisis" rather than something tied to one stage.
I translated qualitative interviews into a multi-dimensional Life Graph system that maps emotion, certainty, and crisis over time, then designed it into a product for reflection and comparison. Users found that visualizing their lives made invisible patterns clear and made personal struggles feel shared.
Our flagship security product could only be understood through sales-led demos, leaving a gap between interest and understanding. I designed a self-guided interactive demo built on the real product UI, focusing on a few key workflows so users could grasp a complex product before ever talking to sales.
Working hands-on with leadership and a developer, I produced it with existing resources and shifted the product experience from static explanation to self-directed exploration.
As project lead for our global website relaunch at SecureAge, I owned the project end to end: selecting and directing UX and development agencies, coordinating between multiple external partners, and aligning internal teams across sales, product, marketing, and support. I set scope, timelines, and design direction, and kept agencies and stakeholders moving toward one shared strategy.
Within three months of launch, traffic rose 109%, leads 133%, and content clicks 54%, supported by marketing campaigns the new site was built to enable.
Brought into the relaunch of our endpoint security product mid-project, I led the UI direction on top of an external agency's draft. I created sample screens and a UI system covering color, typography, iconography, and accessibility aligned to WCAG contrast standards, which the agency applied across dozens of screens plus the web portal for device management.
The work brought a dated interface up to a consistent, accessible, on-brand standard.