Hi, I’m a designer with 5+ years of experience creating
digital experiences across websites, brands, and products.
With a background in marketing, I enjoy turning complex ideas into clear and meaningful experiences.
Proposed and led a shift from page-by-page rebuilding to a modular, block-based system for an education and migration agency's WordPress site. By defining reusable components and assembling around 80% of pages independently, the internal team gained the ability to manage content without ongoing developer support.
The new system cut development costs by 40% and is now being extended to Chinese and Thai markets.
Reframed how people understand life crisis through qualitative research and interviews across age groups, finding that uncertainty isn't tied to a specific stage, but continuous.
Translated that insight into an emotional UX system: a graph-based visualization capturing feelings, certainty, and turning points over time — designed to make personal experience feel visible and shared.
Created an interactive product demo for a cybersecurity company as part of its digital product experience strategy. I led design execution with cross-functional teams, translating complex workflows into a self-guided online experience using the real product interface.
The demo shifted product understanding from static marketing content to interactive exploration, helping users evaluate key workflows earlier in the decision-making process and reducing reliance on sales-led demonstrations.
Led the end-to-end redesign of a cybersecurity company's website as part of its global expansion strategy. I hired and directed UX and development agencies, aligned cross-functional stakeholders, and helped transform fragmented B2B and B2C experiences into a unified platform.
The redesign established a scalable foundation for growth and contributed to a 109% increase in web traffic and a 54% increase in content engagement following launch.
Joined a relaunch project for an endpoint security product midway, providing UI direction to an external UX agency. Defined the visual language including color, typography, and icon style, and delivered sample screens that the agency used as a reference to design dozens of screens.
Also contributed to the web portal design for the anti-phishing feature, focusing on WCAG-compliant contrast, visual consistency, and brand alignment.